#801– bloggar om kommunikation
Over the past few years, storytelling and content have risen to the top of the agenda for businesses of all sizes. What does storytelling have to do with marketing?
Many companies gather massive amounts of data, but is it being used to its maximum potential?
The education market is changing fast with high expectations for digitalization. This makes an innovative approach not only key to increase market share; it is also crucial to be able to stay in the market. Even the strongest players might lose out if they forget to embrace that approach.
Technology has democratized filmmaking, lowering the barrier to entry and making it possible for everyone to record and edit moving images as easily as still ones. But my question is: has evolving technology really influenced the importance of storytelling?
How would you feel being greeted by name while doing your weekly grocery shopping? Weirded out or pleasantly surprised? With the latest advancements in location-based technology that scenario is now a reality. Here, Jesse Sandqvist, Marketing Strategy Director at Seed, explains how location-based marketing can be used to effectively target customers without annoying them.