Every year, the Nordic Morning Group and our companies donate time, expertise, and money to supporting initiatives and charities that we feel exemplify our core values. Here, we take a look at some of our recent work in this important area.
In 2015, the group’s charitable work has included the protection of the Baltic Sea and prevention of the social exclusion of young people and, most recently, a donation to Rädda Barnen.
Rädda Barnen (Save the Children) – the international non-governmental organization that promotes children’s rights – will use the donation to provide relief and help support children in need.
We support the John Nurminen Foundation’s Baltic Sea Protection projects, which include: combating eutrophication (an overabundance of nutrients caused by overly high levels of nitrates and phosphates) by reducing phosphorus discharges emitted by polluters; and reducing the risk of oil disasters by developing a proactive marine traffic control system with key maritime parties.
Since the beginning of 2014, the group has supported Finnish organization Nuorten Akatemia’s (“Youth Academy’s) activities for young people who are going through a difficult period in their lives. The aim is to prevent them from drifting away from society.
Ottoboni is also involved a pro bono project, developing a Climate Saver app with Chalmers Innovation. And, in an effort to reduce its impact on the environment, Ottoboni invested in a videoconferencing system this year. The frequency and need for business travel has been considerably reduced following the implementation of the solution.
Elsewhere in the group, staff at KliKKi’s offices in both Finland and Sweden have been involved in a number of charity events. One such initiative was a sponsored walk to generate awareness and donations for Naisten Pankki (Women’s Bank).
Women’s Bank collects donations to improve the future of women in developing countries. The main aim of the charity is to increase women’s possibilities to attain their own livelihood through vocational training, small loans, and assistance in entrepreneurial activities.
In October, KliKKi held a breast cancer awareness event, dubbed the Pink Party, for employees within the Nordic Morning Group in Finland. The event included various presentations by Estée Lauder in Finland, as well as an inspiring personal survival story. Funds were raised for the Pink Ribbon Foundation - Roosa Nauha Säätiö in Finland.
In November, KliKKi employees in Stockholm showed their support for Movember by growing moustaches and raising donations of SEK 30,000.
KliKKi and Sitrus employees felt compelled to act on this year’s European refugee crisis by supporting various initiatives aimed at offering support to those in need as well as raiasing awareness and donations. One such initiative backed by the group was Vi Gör Vad Vi Kan (“We Do What We Can”). Employees from Sitrus joined their colleagues at sister company KliKKi in raising funds and donating clothing and hygiene products, which they had transported to the Greek island of Lesbos, where they were distributed to those in need. KliKKi in Helsinki also donated laptops to the Metsälä reception center, some employees chose to spend time getting to know the families at the center and helping them learn how to use the laptops.