Digital Marketing KPIs or Key Performance Indicators are quantifiable goals which help you to track and measure success. KPIs are a useful way for digital marketers to set expectations and prove that their work is having a positive impact.
KPIs That Matter to Your Business
We at Nordic Morning help you through the work of defining the right KPIs for your business. We will help you answer these issues:
• How to determine what is important for your organization to measure?
• How to roll up KPIs in support of the overall corporate strategy?
• How to achieve balance and create forward-looking KPIs?
• How to communicate the corporate strategy to everyone and change behavior?
We use the See-Think-Do-Care framework in our workshops to identify KPIs through the complete customer journey. This framework also caters for the reality that the different people and the roles in the organization have goals that they are able to influence.
Monitor the Results
When the KPIs are defined, our next step is to help you define your strategy to reach the goals. You need to continually evaluate your performance at regular intervals. The monthly reporting cadence is natural and an ideal starting point. It allows time for your projects to take hold and influence your numbers. Our long experience in report creation and distribution helps your organization to stay on top of your initiatives.